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Strategic Planner & Researcher

'Entrepreneurs Conquer the Wave'

IMC Campaign

for ACB

For the course

Professional Communication Studio

2024

Responsibilities

  • Assisted in formulating the consumer analysis, campaign framework, tactics, content and media plan for a 6-month campaign 

  • Led the report writing process and crafted a pitching deck, ensuring seamless content flow and adherence to the client's branding.

  • Liaised with the client by actively communicating the team’s ideas and adjusting to the client’s concerns

Achievements

  • Earned a 

Project Summary

Problem

The credit/lending products and the ACB's Entrepreneur Account, a product specifically designed for MSME entrepreneurs, are struggling to keep up with the competitors' brand awareness.

Insight

Entrepreneurs are motivated to find a banking option to fuel business growth by having more than 2 accounts and looking for loan packages

 

However, they are hindered by complex banking procedures that waste their time and demotivate them.

Solution

A strong metaphor to portray the ACB Entrepreneur Account as a reliable sturdy vessel that helps MSMEs navigate challenging financial situations and achieve growth.

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An interactive and innovative approach to highlight the simplified financial processes by the promoted products

Project Showcase

Note that this is the edited versions after the pitching and feedback sessions with ACB marketing team & INSICHE is a simulated agency

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