Responsibilities
Social Network Analyst
Social network analysis of online discussions concerning travelling psychology post Covid-19
For the course
Contemporary PR Research
2022
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Analysed the situation and researched to understand the travelling psychology post Covid-19
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Analysed 716 survey respondents using a box-and-whisker chart and conducted a regression analysis to explore the correlation between travel anxiety and destination preference for advanced medical facilities during COVID-19
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Analysed 1941 Facebook comments using Nvivo to evaluate the Vietnamese' perceptions of travel safety
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Analysed 20 datasets of 2239 YouTube accounts using Netlytic and Youtube Data Tool for data extraction, and Gephi for data visualisation.
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Synthesized the findings into a clear and concise report
Achievements
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Earned a Distinction (75/100)
Project Summary
Problem
This unprecedented Covid 19 has caused long-term operational issues and a severe decline in conversions for the tourism sector.
While travelers are often fueled by excitement and anticipation, underlying anxieties about airport procedures, safety concerns, and potential medical disruptions can persist.
Findings
Travelers with higher anxiety during the pandemic were more likely to seek destinations with advanced medical facilities.
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Vietnamese social media users valued travel safety information from official sources.
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Travel information networks on social media are fragmented, weakening information flow.
Recommendations
Governments & travel platforms should work together to provide dedicated medical facilities & clear COVID info via official channels, search engines & travel agencies.
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Animated videos can improve communication for both locals & international tourists.
Encourage prominent travel vloggers to share official info and the campaign message.